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Air Liquide Australia, a key player in the industrial and healthcare gases sector, embarked on a strategic journey with CWS to revitalize their online presence and eCommerce capabilities. Facing challenges with their existing online store, including a high bounce rate and limited scalability, they sought a comprehensive digital transformation.


  • Branding
  • Digital Marketing
  • Application


  • Healthcare

One of the key objectives was the design & development of a cutting-edge online store. Emphasizing a user-friendly experience, we incorporated modern eCommerce innovations and an intuitive shopping cart to cater to their diverse customer base. Further, we adopted a design-led approach in UX/UI, enhancing the overall user experience and product/service presentation.

CWS initiated a complete overhaul of Air Liquide Australia’s search engine marketing strategy. This involved a thorough website audit, technical SEO enhancements, and the development of a long-term, future-proof SEO roadmap. Our focus extended to in-depth market research, competitive analysis, and garnering consumer insights to tailor our approach.

The Results

This comprehensive digital overhaul not only improved Air Liquide Australia’s online visibility but also streamlined their sales process, driving substantial business growth.


1st Page Rankings

1st Page Rankings Increase 220%


Increase in local organic traffic within 14 months


Improvement in engagement rates


Increase in average session duration


Boost in organic search session


Bounce rate decreased

They expertly revamped our online shops, making it not only more user-friendly but also visually engaging. Their understanding of our need for a professional and informative online presence was reflected in every aspect of the website. The increase in site engagement, SEO rankings and positive feedback from our clients is a testament to their exceptional work.

~CMO - Air Liquide